In our age, electronic commerce, which is the new name of commerce affected by technological developments, can be defined as the digital purchase, sale, order and sometimes delivery of products or services over a network. As the internet communication system develops, the web site applications developed on it also develop. After the basic design web pages, new applications such as E-commerce, B2B, B2C, M-commerce, which have more technologically developed technical infrastructures, were started.
The widespread use of retail product sales with the developing internet environments has caused us to use the concept of e-commerce more frequently. Today, those who gain superiority in international competition are the companies that follow the communication and information technologies up-to-date and use them in a way that provides maximum benefit. E-commerce is a concept that includes the sale and purchase of all kinds of products and services using computer technology, electronic communication ways and devices and technologies connected with them (such as e-commerce software, smart card, EFT, POS). It includes shopping in which the payment transaction is made through internet channels.
Although e-commerce is not a new concept to our life, the opportunities offered by the internet environment in the form of interactive communication of sounds, pictures and texts by one or more people in trade-related transactions, no time and place restrictions, and relatively lower costs, brought the concept of electronic commerce to the agenda quickly. These possibilities are the internet; It makes it more convenient than the tools used for other electronic commerce.
Benefits of E-Commerce
The Internet has increased the market share of commercial companies by providing a large number of potential customers at the same time, developing new marketing approaches and tactics, and enabling products or services to be introduced to any part of the world in the cheapest and shortest time possible. . Thus, companies that opened up to the world over the internet started to use their websites and databases as an online sales store.
The advantages of electronic commerce over conventional trading systems are as follows.
e-commerce website prices The information required for the execution of the trade-related transactions, through the person initiating the transaction, to all relevant parties in the commercial process (insurer, buyer, seller, manufacturer, government agencies, etc.) Once entered in the standard format, the trade made in a short time reaches the computers of all parties without any problems. The information required for the commercial transaction can be delivered to the other party with the least error, the fastest time and the least cost.
How to set up an e-commerce site E-commerce offers equality of opportunity to everyone by removing the obstacles in front of people or companies who want to enter the market.
Since e-commerce site packages do not require the buyer and seller to come together in trade transactions, they reduce transaction costs, especially in service purchases, and web sites replace intermediaries.
The e-commerce infrastructure allows companies to carry out their commercial activities at a lower cost. It not only increases the competition among manufacturers, but also helps to convey the necessary information in the fastest and most accurate way.
E-commerce site packages provide companies with the ability to develop products more quickly, test their products and determine the needs of their customers, and to act economically and quickly in their own fields.
It gives companies the opportunity to offer a wider range of products. e-commerce systems
e-commerce marketing All e-commerce applications reduce costs.
E-Commerce Systems / Parties of E-Commerce
How to do e-commerce Business to Consumer – Business to Consumer (B2C): With the help of online store applications, companies deliver their products to the manufacturer without an intermediary on the Internet. In the communication age we live in, all kinds of products that come to our mind, from food and beverage, to white goods and cars, can be easily sold over the Internet. The producer-to-consumer e-commerce model is the most important step after the business-to-business model. The producer-to-consumer model, also called electronic commerce between businesses and individuals, is preferred in terms of giving desired results to manufacturers in marketing, sales and after-sales services. It is observed that markets and shopping sites have come to the fore in the e-commerce model from producer to consumer in Turkey. Research shows that this trade model will increase exponentially in the coming years.