Local SEO allows your business to rank above your competitors on Google Maps and local listings. For local businesses, SEO is an essential part of any marketing strategy. You can use technical SEO, content marketing, and off-page SEO to rank in Google Local Pack for local keywords and other search engines.
The great thing about local SEO is that you can drive and store organic traffic to your website by optimizing your online presence around your ideal customers. Local SEO marketing focuses on building your presence close to the physical location of your store or your service area.
Google Local SEO is a powerful part of your business marketing strategy if you want to attract new customers. But what benefits can local SEO bring to your business? Well, that’s a great question, so let’s get straight to the point and look at the benefits of local search engine marketing! What Are the Benefits of Local SEO? If your business relies on foot traffic or leads from customers in a physical location, local SEO marketing is the right choice for your business. Whether you’re a small boutique retail store or a large company with multiple locations, there are many job opportunities in local SEO.
If you have a physical location, you need to sort for local search terms when your customers are searching for your products or services. You can choose to go with paid ads to rank above your competitors, or you can work to capture one of the 3 spots in the Local Map Pack.
Local SEO is geo-targeted and done on time. Local SEO marketing ensures your business is listed in the 3 spots available in the Map Pack. Securing your company with local map optimizations helps you be found by local customers in real time when searching for a local solution you offer.
Google Local SEO attracts customers on mobile devices. Local map optimizations help you be found by customers in your geographic area. These people use their smartphones to find information about local products and services, and you can secure more foot traffic and local leads.
Local SEO offers a high return on investment. While there are many variables, your company won’t need to make significant investments in a successful local SEO marketing strategy as you do with other forms of advertising.
Local SEO is an as yet untapped potential. Your competitor spends a lot of money ranking for general search terms. You can expand your marketing budget by paying local SEO to generate qualified leads and phone calls.
There are only three points in the Map Pack, so it’s important for your local business that SEO includes a strategy around local search terms. It helps if you use every available local search tactic to beat the competition to make it as easy as possible for potential customers to find your business.
Even if you’ve never heard of local SEO before, you can’t deny that the benefits of local search offerings are valuable! Think about how your business could benefit by attracting more local foot traffic, making quality phone calls, and making more sales!